EUROSTARS R&D PROJECT: AV-TREASURE
Bringing new life to archived audio-visual content
So many new movies and documentaries relies on historic imagery. Without proper preservation efforts, much of our cinematic history can be lost forever or stuck buried on a dusty archival shelf.
The AV–Treasure project wants to make the process of finding and using this content much easier. As a result, it will create a valuable resource for the industry, audiences and brands.
Research and Development
Bringing analogue archives into the digital age
With so much content stored in analogue archives, AV-Treasure will activate the treasure trove into the digital age, by giving direct and easy online access to searchable digital archives so Film Heritage Institutions (FHIs) can monetize their assets, – and at the same have them securely preserved for future use. This applies to content of both local, EU and global significance.
Eurostars and the Norwegian and Danish funding bodies are providing financing for this<br>€ 2 Million innovative research and development project.
2 years with completion in March 2022.
Vintage Cloud is a world leader in the technologies required to ensure fast and safe digitisation and restoration of valuable film archives. Its goal is to help our customers quickly and easily monetize their assets by making them more accessible with tools that are cost-effective, innovative and intuitive and designed for the delicate task. Vintage Cloud was founded in 2012, and is headquartered in Copenhagen, Denmark.
VIA University College is a leading Danish university of applied science, focusing on areas such as health care, teaching, technology, business, design and media.
In addition to 20,000 full-time students, VIA has more than 20,000 annual participants in further education programs, making VIA the largest institution for further education in Northern Europe.
Flemming Binderup Gammelgaard
Valossa, founded in 2015 and based in Oulu, Finland, is a deep technology company working on artificial intelligence software for video perception. Valossa AI is a world-leading video recognition framework that enables a completely new generation of video analysis and profiling tools bringing forward new ways of monetizing video.
Their vision is to develop an AI that understands video like a human does.